Indeed, NFL digital chief Brian Rolapp, who brokers these digital deals and spearheads the creation of platforms like NFL Now, said as much in an extensive interview with Fortunelast winter. It’s a lot of content, and it suggests there’s no limit to the amount of football-related video fans will spend money on. All of that led the NFL to bulk up the product for this season, turning it into a “virtual network of digital programming that runs 24/7,” in the NFL’s own words. The popularity of NFL Now has attracted big brand advertisers to the platform, including Geico, KFC, Lexus, and Coors Light. By the time of the AFC and NFC Championship games, 22 million devices had connected to the product. That’s the ethos behind NFL Now, an ambitious new mobile platform the league launched before the start of last season. 380.įootball fans have shown, time and again, that they want more football content, and they want it now. If the NFL were a corporation tracked on the Fortune 500 it would land at No. Its 32 teams divided up $7.2 billion in revenue last year, and the revenue growth shows no signs of slowing. Paying for these features, for many fantasy nuts, can lead to real winnings.ĭespite controversies over deflated balls, concussions, domestic violence and other issues, the NFL continues to mint money. Fantasy players demand video content, analytics, replays and expert analysis. Thus, watching a game live, when it’s on the television, is no longer enough. The rush to monitor stats and update lineups has made every sports viewer an armchair scout-slash-manager. The two leading daily fantasy sites, DraftKings and FanDuel, both of them no more than six years old, are each already billion-dollar “ unicorns.” ESPN cut a major partnership deal this year with DraftKings Yahoo, meanwhile, built and launched its own daily-fantasy platform. The explosion of fantasy football has made fans hungry for more video of every game, every snap, every touchdown.

Nfl game pass 2015